"I used to feel feel I feel VISIBLE"

THE ‘VIP LIFE LIFT ‘ IS A 1:1 INNOVATIVE experience focused on practical support & kindness.

VIP is our ‘intentional act of kindness’ arm of RUFF & RUBY to infuse VALUE in vulnerable young people AGED 13 PLUS, and in some cases their extended families. The aim of this experience is to demonstrate that THEY MATTER, giving value, raising aspirations, promoting positive social experiences, creating a memory, and leaving a legacy in the life of the young person who is identified as ‘in need’ or ‘at risk’. This can be anything from us providing clothing items / shopping experiences, food goods, baby box products, personal care & pampering, professional photoshoots (DBS checked photographer), Re:Vamp room renovations, parent & child opportunities, new experience days (such as music studio) & practical help/support based on identified need & interests.

VIP engages with vulnerable young people/adults in society, those who may be facing challenging circumstances such as having low self-esteem, contending with barriers to learning & achieving, being displaced, all types of deprivation, terminal illness, family breakdown, health issues, addiction & other issues affecting motivation & aspirations. We also act as a signpost to other agencies.

As with all of our other gateways into the work of the charity, VIP can also provide PROGRESSION engagement opportunities within our social enterprise: The RUFF & RUBYROOMS volunteering & employability experiences where appropriate.


VIP LIFE LIFT – If a young person is under the age of 18 then a significant adult (over 18) must SIGN a permission form for any ‘out of’ school activity along with a media permission form.

To Introduce a young person to the VIP life lift’ please download and complete the form below.

‘Introductions’ can be made by individual organisations / professionals working with young people or parents/ carers.

FYI: the photoshoot experience ISN’T about being a poser. It doesn’t involve ‘Photoshop’ or filters.’ The team apply NATURAL age appropriate make up if desired & the young person is encouraged to ‘shine’.

Social media & sharing icons powered by UltimatelySocial