#THIS IS HOW WE ROLL!
'Career is what you are paid to do…calling is what you are made to do’
Winners of ‘Community Group of the year’ (Sentinel Heroes Award 2016)
Winners of INTU NATIONAL CHARIMANS AWARD 2017
Winner of ‘Employee of the Year’ award at the SCB Awards 2017
Winners of the GPPI 2018 ‘Achievement Award’ for ‘Making an Outstanding Difference to the Lives of Young People’
RUFF & RUBY est. 2010 is more than just a charity.
OUR ‘DNA’ is INSPIRATION. PASSION. EXCELLENCE. GENEROSITY. LOVE.
We exist to be #GAMECHANGERS #INNOVATORS #HUSTLERS OF CULTURE #UNSTOPPABLE & #‘REPRESENT’.
We believe in our city. We believe in young people. we believe in inspiring a generation. we believe in community & creative expression. We believe in the ‘power to change’ & leaving a legacy.
We seek to be innovators, modelling integrity & authenticity – promoting ethical connections in all we ARE & DO.
RUBYGIRL ft. RUFF DIAMONDZ infuses VALUE, SIGNIFICANCE & PURPOSE in young people by promoting self belief & raising aspirations through innovative programs & services. These are a collaboration of education, [social and emotional learning] 1:1 solution focused life coaching & mentoring, VIP ‘life lift’ experiences, creative arts & The RUFF & RUBYROOMS social enterprise with INTU POTTERIES.
Y RUFF & RUBY?…..
RUBYGIRL : REPRESENTS. UNIQUENESS. BELIEVES IN. YOU.
The brand also originates from a biblical popular proverb that talks about a ’GIRL’S WORTH BEING MORE THAN JEWELS OR RUBIES’. Rubies are recognised as a very precious stone …seen as ‘unique & highly valued’… just like each individual girl we work with.
RUFF DIAMONDZ… ‘A WORK IN PROGRESS’. We believe in uncovering potential & ‘talent spotting’ in young people to empower them to be the ‘best version’ of themselves they can be & become- fostering’ progression not perfection’.
# OTHER STUFF?
RUFF & RUBY (RUBYGIRL ft. RUFF DIAMONDZ) IS A REGISTERED YOUTH CHARITY NO. 1153387 / LIMITED COMPANY BY GUARANTEE’ BASED IN STOKE ON TRENT.
RUFF & RUBY is headed up by founder & manager Dawnie Reynolds, who founded the organisation in 2010. The organisational structure consists of a team of trustees & co-opted specialists, paid & sessional staff, trainees & volunteers. Rubygirl ft.Ruff Diamondz has a local remit with a clear focus upon Stoke on Trent & surrounding areas alongside a UK wide perspective.
For more information regarding the team please check out the CREW page.
RUFF & RUBY is supported by patrons Jan Williams (Mum to Superstar Robbie Williams) & Rachel Shenton (Oscar winning TV/ Film Actress) being endorsed by & Dianne Louise Jordan (TV presenter & author), amidst key local business collaborators such as Synectic Solutions.
As a charity we work in partnership with GLOBAL COMPANY ‘INTU’ in running the iconic ‘RUFF & RUBYROOMS’ @ INTU POTTERIES, & Staffordshire Police, who donate push bikes to our bike project.
RUFF & RUBY is endorsed by national youth organisations such as The Message Trust Manchester, along with local youth providers such as Stoke On Trent College, North Staffs YMCA & the Unity Group.
RUBYGIRL ft. RUFF DIAMONDZ has two nominated lead ‘child protection officers’ on the team who are trained by the local authority safeguarding board. As a charity we also ‘sit’ on one of the local child sexual exploitation forums.
We work closely with Staffordshire police and do not allow high risk offenders (sex offenses or prolific offenders) to volunteer within the social enterprise or within the community work that we do on or off site due to the nature of our work with children and young people. The venue is covered by full CCTV and we as an organisation are part of the ‘crime initiative’ with 24/7 radio contact with police and INTU security staff. We also operate a robust disclosure procedure with delegated lead safeguarding officers trained up to level 2-4 in safeguarding.
If you have any queries or concerns regarding this information then please contact Dawnie Reynolds, founder & manager, on 07812 774 632.
Ruff & Ruby has both public liability & professional indemnity insurance.
RUBYGIRL ft. RUFF DIAMONDZ registered office is :
The RUFF & RUBYROOMS SOCIAL ENTERPRISE
UNITS 157 & 258
(please send post to the THE RUFF & RUBYROOMS above)